Be Serious about Something.
Our first fall release launches September 10. It's a serious collection, the most complete we have ever offered, with some pieces in development for more than a year. There are the accessories that we are known for - socks; beanies; gloves; scarves - but also serious apparel and outerwear. For us, it's exciting. We're serious about process, aesthetic, performance, and about manufacturing quality products with embedded functions. We take this all very seriously. Even our model for this release, Winston, is a pretty serious guy.