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Innovation is surely borne from necessity. Penicillin. The light bulb. The Atom Bomb. All projects searching for a solution against the clock, against all odds.  If you’re here, you’re probably familiar with the story of Ventile. The Royal Air Force was losing downed pilots to hypothermia in the frigid waters of the North Atlantic. They tasked The Shirley Institute to develop a high-tech fabric for immersion suits. The result was Ventile - a fabric flexible enough to fly from the cockpit but with enough protection should they hit the water.  The Ventile Immersion Suits were a smash; Popularity ensued for vets and adventure seeking citizens.   The next time Ventile made headlines, it was on the shoulders of a mountaineer. Sir...

My name is Brian Hamlin. I started at American Trench a few months ago. I was brought in to help with fulfillment, write brand copy, and tell stories. Between packing orders and conversations about brand identity, I did some digging into what American Trench is and what it’s striving to be: as a company, as a brand, and as people. When we think about making change, we have to imagine an alternate future for ourselves. That future is only realized through sacrifice. What are we doing differently? American Trench boils our sacrifice down to three words: Made in America.  There is dignity in manufacturing. It can be seen in the towns that grew around factories, companies, and the ideas that...