A Brand(ing) Story
My name is Brian Hamlin. I started at American Trench a few months ago. I was brought in to help with fulfillment, write brand copy, and tell stories. Between packing orders and conversations about brand identity, I did some digging into what American Trench is and what it’s striving to be: as a company, as a brand, and as people. When we think about making change, we have to imagine an alternate future for ourselves. That future is only realized through sacrifice. What are we doing differently? American Trench boils our sacrifice down to three words: Made in America. There is dignity in manufacturing. It can be seen in the towns that grew around factories, companies, and the ideas that...