Who We Are
American Trench was founded by two friends, David and Jacob, who are passionate about design, quality, craftsmanship, and USA made goods. We feel motivated to go against the grain and produce outerwear and garments again domestically in the United States. Our first product, a trench coat, was inspired by a trip Jacob took to London in the summer of 2009. After buying a trench coat in city of rain (when in Rome…) the search began for a domestic producer of classic rainwear. The discovery was kind of shocking – it doesn’t exist. What do you do when you can’t find it? Figure out how to make it.
American Trench – A Metaphor
The name of our company, American Trench, is based on our first product, a trench coat, but is really a metaphor for a larger battle. We are interested in creating items that are well designed and of heirloom quality, sourcing the finest materials (domestic if possible), and always with production (cut + sew) in the USA. We like to tackle the hard stuff- the things we can’t find.
A New Retail Model
In order to use domestic labor and high quality materials, while keeping pricing below an astronomical level, something had to give. It turns out it was the traditional wholesale/retail model. Initially, our products will be sold exclusively out of our website. Selling direct keeps us lean, mean, and focused on making great products. To make the online experience as painless as possible- we will offer free shipping both ways. If you don’t like fit, the feel, the color, anything, you will receive a full refund (no deductions for shipping) by using the included return shipping label.
If you like our products, please let us know and please spread the word.